Twin Lab: Digital Twin Innovation Laboratory
TwIN Lab represents the commitment of the Government of Navarre by positioning themselves as a territory of reference in twins digital territorial (GDT). My work as a designer the strategic consisted in investigating the ecosystem navarro and design the core value proposition of the laboratory, defining services, operating model and user experience that would allow to connect the capabilities of advanced techniques of the GDT with the real needs of smes, startups and public administrations.
The design challenge
The main challenge was to create a model of services inclusive to respond to a reality fragmented: of the 89 companies mapped, only 14% had advanced experience in Twins Digital Territorial, while 36% showed interest but no previous experience of.
The strategic challenge consisted in:
Overcome technical barriers and trust in companies with less experience
to take Advantage of the potential of enterprises technologically advanced
Designing a sandbox real that allow to experiment with the data and infrastructure real the town Hall of Pamplona
to Create a scalable model open innovation GovTech connect administration, companies and knowledge centres
Methodology and process
The project was developed through a thorough investigation of the ecosystem navarro, mapping 89 companies and 25 forming agents to diagnose capabilities and needs.
This analysis allowed us to segment the market into three profiles according to their technological maturity, guidance and motivation: curious digital, innovative, emerging and advanced developers.
From this segmentation, we design an architecture of services dual with basic packages standardized and on-demand services, organized in three areas: Learn, Experience and Grow.
Complement of this proposal with the design of the complete tour of the user and an operating model that defines the roles of all the actors involved, ensuring the viability and sustainability of the laboratory.
Outcome and impact
The proposal included:
Basic Packages with essential services for each level of maturity
On-demand Services for specific needs
A model of travel clear from the attraction to scaling
An ecosystem of agents trainers to ensure sustainability
Role of design
The strategic design managed to create a bridge cash between the technical capacity of the laboratory and the real needs of the business, setting the foundation for an ecosystem of innovation in twins digital that connects public administration, companies and knowledge centres.
